Once the goals are defined, let the users talk, what happens at each stage, what problems are encountered, what needs, what they would like to have to make each step easier.With your users define the steps that each archetype follows until you reach your goal.Our goal will be the conversion in this case, whether it is to make an online purchase, physical purchase, subscription to a newsletter, download an app or increase the average basket through specific products (keep in mind that depending on the archetype the goal may vary).
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